Interactive content requires the user’s involvement and active engagement and it should definitely be added to your marketing mix which then has the capability to help boost your internet marketing and SEO. 

As we are all aware, users’ attention spans are becoming increasingly limited. Interactive content draws them in, personalizes their experience and helps break through the noise of all of the content that’s out there. If you think about it, it really appeals to human nature because people love to interact.

There’s a wide variety of formats to play with and try out. You can incorporate quizzes, polls, surveys, calculators, contests, infographics and so many more.  Ideally, the content should be short, eye-catching, visually appealing, and fun.

One of the easiest ways to get started is with Instagram.  Instagram users are highly engaged, and the app has a ton of fun built in features that make it really easy to incorporate many of the examples listed above. As a home contractor you can use this platform to showcase your work to homeowners in a fun, and of course, engaging way.

If you haven’t seen it yet, watch this Treehouse Tech Trends video where Chelsea Farrington, Brand Journalist and Jenna Masotta, Manager of Account Services, take you through 4 Contractor Marketing Trends to focus on in 2020.