Artificial Intelligence (AI) is growing rapidly and becoming increasingly integral in internet marketing. Forbes explains that AI Marketing is “a method of leveraging technology to improve the customer journey.”

Data models, machine learning, and other processes are used to gain insight into target audiences. This helps marketers and business owners make decisions about strategy and campaign spending, and then boost campaign performance and ROI. But what does this all actually mean? 

Well, ironically, at the very heart of it, AI will only be as good as the people behind it. We, humans, will always be necessary when it comes to marketing. What Artificial Intelligence brings to the table it that it will certainly make what we do more efficient and effective.

The Treehouse is already using AI for our contractors in the forms of Programmatic ad targeting, speech recognition, and content generation to name a few. The Treehouse is taking this new technology advancement seriously, and even attended the AI Summit in New York recently. Josh Lees, Head of Software Development, came back from the summit with lots of new ideas to consider implementing to the benefit of our clients.

Watch this Treehouse Tech Trends video to learn more about AI and 3 other 2020 digital marketing trends that apply to the world of contractor marketing at this time.