Mobile Usage and its Impact on Mobile Sites
We all know how much time people spend on their phones, but how exactly are they using that time?
When a homeowner picks up their phone to search for a solution like the ones our contractors provide, it’s more than reviews and before & after pictures that affect their decision to give you a call. Many things about their mobile user experience can have a surprising effect on conversion rates and whether they stick around to find out more about your company. At the Treehouse, we pay close attention to the little details, and then dive in to see how we can use those observations to improve your customers’ experiences and, ultimately your conversion rate.
Watch the latest Treehouse Tech Trends interview, where Brand Journalist, Chelsea Farrington, sits down with John Siwicki, Web Production Manager, to discuss the following:
- Since the highest percentage of customer mobile time is spent on apps, see how we used that data to improve your customers’ experience on your mobile sites.
- Hear how important mobile site load time is to customers and how we compare to the national average.
- John was recently invited to Google headquarters to attend various seminars and meetings. Find out which one of his data takeaways sparked a surprising area of focus in improving customer experiences.