Gaining Digital Marketing Insight at This Year's ClickZ Live
Our Treehouse Account Managers Emilia (Emmy) Gray, Brittany Keith, and Michele Smoly joined our Performance Analyst Melissa Maida in New York for 3 days to expand their knowledge and network on a global scale.
What is ClickZ?
- A hub organization for digital marketing professionals.
- A news site providing the latest scoope and insights to help web marketers.
- One of the largest resources for online marketing updates, commentary, advice and buzz!
What is ClickZ Live New York?
ClickZ holds conferences throughout the year in various cities, from Chicago to Shanghai. ClickZ Live New York was the organization's 17th annual New York City event, held April 11-13 this year and featuring:
- A gathering of 1,000+ marketers and business leaders.
- Sessions covering cutting edge digital strategies to inspire, acquire, convert and retain customers.
Topics and Takeaways:
- Mobile is a critical focus for digital marketers: Over 60% of those who search locally on their mobile phone believe mobile site design is important
- PPC & SEO Co-Optimization
- “Bad” Links & Backlinks: 89% of sites that ranked well 7 years ago do not rank today!
- Google’s Best Practices on Customer Reviews & Customer Service
- “Heart First Marketing”: What’s your brand’s story?
Our team enjoyed taking in the latest trends, strategies and tips from speakers representing major brands, including Google, Chobani, and Dunkin Donuts -- not to mention, the marketing maven himself, Seth Godin, who impressed with a keynote speech sure to get any marketer motivated!
